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【MBAChina網(wǎng)訊】Leader-Based Collective Bargaining: Cooperation Mechanism and Incentive Analysis

“領(lǐng)頭羊”采購(gòu)聯(lián)盟談判：

機(jī)制設(shè)計(jì)與動(dòng)因分析

講座時(shí)間：10月10日上午10:00-12:00

講座地點(diǎn)：25教學(xué)樓A區(qū)3A教室

主講人：牛保莊

主講人簡(jiǎn)介：

華南理工大學(xué)教授、博士生導(dǎo)師。教育部“青年長(zhǎng)江學(xué)者”，國(guó)家自科基金委"優(yōu)青"，廣東省“青年珠江學(xué)者”，廣東省政協(xié)委員。研究方向?yàn)楦?jìng)爭(zhēng)與合作博弈，制造業(yè)跨境供應(yīng)鏈運(yùn)營(yíng)。目前已在物流供應(yīng)鏈領(lǐng)域發(fā)表國(guó)際公認(rèn)的頂級(jí)期刊論文8篇，包括MSOM 1篇，POM 4篇，TRB 3篇，另有24篇文章發(fā)表在EJOR, Omega, Risk Analysis等知名期刊。MSOM, POM, TRB等20余種重要期刊審稿人。獲廣東省哲學(xué)社會(huì)科學(xué)優(yōu)秀成果二等獎(jiǎng)(排名第1)，中國(guó)決策科學(xué)"青年科技獎(jiǎng)"等獎(jiǎng)項(xiàng)。

講座內(nèi)容：

We study leader-based collective bargaining (LCB), under which a leading buyer (leader) and a following buyer (follower) form an alliance to jointly purchase a common component from a supplier. Although the leader and the follower cooperate in their component purchase, they compete in selling their end products. We first analyze the most common and simple form of LCB, equal price LCB, under which the follower pays to the leader the same wholesale price that the leader obtains from his negotiation with the supplier. We compare each buyer's profit under the equal price LCB with the benchmark where each buyer purchases separately from the supplier. We find that although the alliance might obtain a lower wholesale price and although the leader is always better off under equal price LCB, the follower can be worse off if the competition intensity of the leader's and follower's products is within an intermediate region.