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【MBAChina網(wǎng)訊】北京大學(xué)國家發(fā)展研究院BiMBA商學(xué)院，作為“智庫中的商學(xué)院”，是一個(gè)獲得總理“寵幸”的商學(xué)院。2016年4月15日下午3點(diǎn)，中共中央政治局常委、國務(wù)院總理李克強(qiáng)來到北京大學(xué)考察工作。李克強(qiáng)總理一行首先經(jīng)未名湖北岸來到國家發(fā)展研究院，了解北京大學(xué)智庫建設(shè)以及國家發(fā)展研究院的發(fā)展概況。國發(fā)院師生有幸率先和總理進(jìn)行近距離接觸。

國發(fā)院BiMBA商學(xué)院自建立以來，以其較高的國際化程度、強(qiáng)大的師資陣容而著稱，致力于為學(xué)生提供宏觀視野。

不少幸運(yùn)兒已經(jīng)通過了國發(fā)院MBA的考試和面試，拿到Offer，今年秋天就可以在這個(gè)充滿詩情畫意的花園中開始自己的MBA學(xué)習(xí)生涯了。

入學(xué)之前的這段時(shí)間應(yīng)該怎么過才是真正的頂級(jí)MBA范兒?

為此，我們從知名教授那里淘來一份預(yù)習(xí)清單。清單里有諫言，還有書目，小伙伴們趕緊收下吧。

課程：宏觀經(jīng)濟(jì)及中國發(fā)展

北大國發(fā)院院長姚洋：學(xué)好英文、讀好經(jīng)濟(jì)學(xué)基礎(chǔ)書籍

北大國發(fā)院BiMBA商學(xué)院教育有兩個(gè)顯著特點(diǎn)，一是以英文教學(xué)為主，二是與經(jīng)濟(jì)學(xué)的結(jié)合比較緊密。

中國正處在由經(jīng)濟(jì)大國走向經(jīng)濟(jì)強(qiáng)國的關(guān)鍵時(shí)刻，國際化是中國企業(yè)的必由之路。BiMBA堅(jiān)持英文教學(xué)，就是要在培養(yǎng)國際化人才方面獨(dú)樹一幟，成為我國北方地區(qū)英文MBA教學(xué)的典范。我希望同學(xué)們?cè)谶M(jìn)入BiMBA之前，認(rèn)真提高英文讀寫能力，以便入學(xué)之后迅速進(jìn)入角色，不僅聽懂老師的講課，而且積極參加課堂討論，完美地完成團(tuán)隊(duì)項(xiàng)目和作業(yè)。另一方面，同學(xué)們可以讀一些經(jīng)濟(jì)學(xué)的基礎(chǔ)書籍，比如《經(jīng)濟(jì)學(xué)原理》，這樣會(huì)有助于大家對(duì)未來經(jīng)濟(jì)學(xué)課程(如《管理經(jīng)濟(jì)學(xué)》和我的《中國經(jīng)濟(jì)》)的理解。關(guān)于中國經(jīng)濟(jì)，書籍非常多，我推薦大家讀一些國發(fā)院老師、特別是周其仁老師的書。

(圖為周其仁教授部分著作，其中《城鄉(xiāng)中國》為上、下兩冊(cè))

我在朗潤園期待同學(xué)們的到來!

課程：領(lǐng)導(dǎo)力

BiMBA商學(xué)院聯(lián)席院長楊壯：思考人生終極問題 開啟MBA旅程

Dear prospective BiMBA students:

Welcome to BiMBA, one of the best international MBA schools in China.

I understand it must have been difficult for you to select BiMBA because of multiple choices. But I congratulate you onmaking the right decision because BiMBA, dating back to 1998, has its unique brand and cultural legacy. It has beenranked top schools by leading business magazines.

BiMBA operates under the umbrella of NSD,the National School of development, which is one of the leading think tanks providing ideas for China’s economic development. BiMBA is located within the campus of Peking University, heavily influenced by PKU’s core values for independent personality, social consciousness and freedom of thoughts. BiMBA has been working with leading US and European business schools over the yearsand focuses on global values and perspectives.

What should you do and get well prepared before coming to BiMBA? In addition to reading books of relevant businesssubjects such as finance, accounting, strategy, marketing and leadership, Istrongly suggest you engage in serious thoughts and reflection on the followingquestions:

1)Who am I? Where do I come from?Where am I going to be? The seemingly simple questions will strongly impactyour studies at BiMBA and guide you through learning environments in Beijing.To answer these questions, you must search internally your values and beliefs,as well as personality and character. Having faith in love, knowledge, courageand integrity will guide you through your studies smoothly in China, which is undergoing great social and economic transformation, faced with opportunitiesand challenges. In the absence of core beliefs, it will be tough for you tomake the right judgment and do the right things while being in China.

2)What should be my goal in life?What do I want to do upon graduation? What is my dreaming job after I havecompleted my studies? Steven Jobs is a great role model for us to find answersto these questions. Jobs knew what he loved the most. He did what he should dobecause of his love for computers. He was intensely curious about new thingsand had strong interests in new discoveries. He was never opportunistic norutilitarian in his pursuit of ultimate goals in life. The thought of becomingthe richest man on earth had never occurred to him. But he was a man of greatmission and dreams to change the world.

3)How should I cope with cultural differences? What should I do if reality is below my expectations? How do Idevelop relationships with students from different social and culturalbackground? Should I and can I mingle with local students with different politicalviews and cultural habits? Am I capable of tolerating different ideas and personalities? Am I a positive person with growth mindset or I am pessimistic with “fixed” mindset? Cross cultural differences are real and really toughissues that you have to constantly cope with.

Dear students, I am confident that as long as you are seriously thinking about these questions and eventually finding answers to them, it is highly possible that you will start your learning atBiMBA with positive and growth mindset. You will NOT be scared by challenges and difficulties. Besides you will find it fun to study and learn in acompletely different cultural environments.

Good luck dear new students! A good beginning is half done.

課程：戰(zhàn)略管理

BiMBA商學(xué)院學(xué)術(shù)委員會(huì)主任馬浩：想象MBA生涯 做好戰(zhàn)略布局

Dear BiMBA Class 2016:

Welcome to the BiMBA family!

As you are anxiously looking forward to the prospect of starting your MBA studies at BiMBA, you may naturally wonder about how you should go prepare for this exciting journey. Well, sit back and relax. For the moment, at least.

As a strategic management professor, I'm not going to recommend any strategy books that you should read in advance,or any books, for that matter. You'll have plenty of time to read stuff once you are in school.

Instead, I would like to encourage you to imagine how you want to feel about and conclude on your MBA career two years from now. With the conjecturing of your potential destinyin mind, perhaps you could reason back and have a better sense of what the importantthings are for your to focus on now.

As you prepare for the new beginning, Iwould recommend that you ponder over the following questions:

? How would I want to see myself upon my graduation two years from now?

? What are the ideal knowledge structure,skill repertoire, professional expertise, and social network I should developon the way?

? What are the major strengths of NSD that I could benefit from?

? What are the unique opportunities afforded by Vlerick that I could take advantage of?

? Besides formal curriculum, how do I bestlearn from my peers?

? How do I best capitalize on the potential opportunities provided by the BiMBA alumni network?

Well, these are some questionsyou should begin to think about. They do not cover all the ground, but at least some of the major aspects. These are also the questions that will help guide you through your BiMBA career. I just want to throw them out for you so thatyou could begin living with them. Of course, I fully understand that, for now,you may not have any relevant information to form any judgment.

Anyway, please do enjoy the break you have between now and the Fall semester. Once you are in,expect a deadly tight schedule and relentless tough challenges!

In the end, strategy or strategizing is about coping and improvising with a broad and vague sense of direction.Systematic planning might help. But not much. You couldnot plan for things you could not imagine or foresee. Once you are in,there will be plenty of surprises. Worry about 'em then. For now, relax and enjoy!

課程：市場(chǎng)營銷

BiMBA商學(xué)院院長張黎：求“漁”不求“魚”

要比較全面理解和掌握Marketing的相關(guān)知識(shí)，建議先大家先搭建一個(gè)知識(shí)的框架。一般說來一本好的教科書是好的工具，因?yàn)榻炭茣南到y(tǒng)性和基礎(chǔ)性較強(qiáng)，能將大家?guī)нM(jìn)一所marketing知識(shí)的房屋中，了解房屋的大致結(jié)構(gòu)，然后才是慢慢欣賞建筑的細(xì)節(jié)和家具。建議可以選擇的是科特勒的相關(guān)課本。

在上述基礎(chǔ)上，大家會(huì)逐步了解到其實(shí)marketing的許多知識(shí)是建立在心理學(xué)和社會(huì)學(xué)之上的，尤其是針對(duì)大眾消費(fèi)產(chǎn)品和品牌的marketing。畢竟marketing不是一個(gè)簡單的交易活動(dòng)，它要讓產(chǎn)品和品牌的影響深入人心、和目標(biāo)客戶建立強(qiáng)關(guān)聯(lián)，進(jìn)而帶動(dòng)銷售。從這個(gè)角度上看，好的營銷實(shí)踐是要建立在對(duì)作為基本單位的個(gè)體人的理解之上，心理學(xué)就是基礎(chǔ)。其次，人不是生活在真空，而是在由人和關(guān)系構(gòu)成的社會(huì)之中。研究人與人、團(tuán)體和團(tuán)體、社會(huì)階層和社會(huì)階層之間關(guān)系的學(xué)問就非常重要。社會(huì)學(xué)的研究成果有許多被應(yīng)用在營銷中心，比如說品牌的內(nèi)涵、流行傳播的方式等。

心理學(xué)和社會(huì)學(xué)領(lǐng)域有不少值得閱讀的書籍資料，北大在這方面也領(lǐng)先許多高校。比如說社會(huì)學(xué)系方文教授主編的不少書籍就非常值得推薦。

最后，建議大家在有了知識(shí)體系概念的基礎(chǔ)上，可以去閱讀一些實(shí)踐案例，這方面的案例從網(wǎng)絡(luò)資源比較容易獲得。當(dāng)然我們?cè)陂喿x中要回到上述的一些知識(shí)框架，不要就案例而案例。打造自己系統(tǒng)理解marketing的能力是非常重要的，我們要的是“漁”而非簡單的“魚”。

創(chuàng)業(yè)創(chuàng)新課：謝絢麗老師

有人可能會(huì)問： 創(chuàng)新創(chuàng)業(yè)是可以學(xué)習(xí)的嗎? 這里用一個(gè)淺顯的比喻來說明這個(gè)問題。有人可能靠自己在水里撲騰就學(xué)會(huì)了游泳，但很難想象沒有教練指導(dǎo)的游泳選手能夠取得世界冠軍。自己撲騰雖然沒有淹死，但只能游狗刨式。通過正規(guī)的學(xué)習(xí)可以游多種泳姿，并且游得更快更美!

那么如果你希望成為一個(gè)有創(chuàng)新能力，有創(chuàng)業(yè)精神的人，應(yīng)該在就讀北京大學(xué)國家發(fā)展研究院之前做什么準(zhǔn)備呢?我給你三個(gè)建議： 第一個(gè)建議是勇于實(shí)踐。對(duì)于創(chuàng)新創(chuàng)業(yè)的學(xué)習(xí)，沒有什么比實(shí)踐更重要了。就如同不下水的人永遠(yuǎn)學(xué)不會(huì)游泳。當(dāng)然，實(shí)踐有多種形式，可以是創(chuàng)辦一個(gè)新的企業(yè)，領(lǐng)導(dǎo)公司內(nèi)的新項(xiàng)目，還可以包括推動(dòng)或參與企業(yè)的變革和創(chuàng)新，甚至可以包括觀察，了解其它企業(yè)創(chuàng)新創(chuàng)業(yè)的案例。 但是僅有實(shí)踐是不夠的。很多人實(shí)踐很多，但不擅于總結(jié)，創(chuàng)業(yè)多少次就失敗多少次。所以我的第二個(gè)建議是學(xué)會(huì)發(fā)問和思考。傳統(tǒng)的教育讓我們習(xí)慣于接受事實(shí)，而缺乏對(duì)現(xiàn)實(shí)的挑戰(zhàn)精神。創(chuàng)新創(chuàng)業(yè)者首先需要學(xué)會(huì)問“為什么?”“為什么不?”和“如果…會(huì)怎樣?”如果滴滴的創(chuàng)始人程維不去挑戰(zhàn)打車難的現(xiàn)狀，Netflix的創(chuàng)始人Hastings默默接受了Blockbuster租錄像帶的滯納金，兩個(gè)成功的企業(yè)不會(huì)誕生，我們的生活也就不會(huì)因?yàn)樗麄兌兊酶用篮煤头奖恪? 我的第三個(gè)建議是去廣泛地體驗(yàn)。抓住商機(jī)的先決條件是要能夠識(shí)別商機(jī)。當(dāng)馬云在90年代對(duì)他的18羅漢團(tuán)隊(duì)充滿激情地講電子商務(wù)之夢(mèng)時(shí)，大多數(shù)人恐怕還不懂互聯(lián)網(wǎng)是什么。為什么有的人能夠具備發(fā)現(xiàn)商機(jī)的能力呢?研究顯示，機(jī)會(huì)識(shí)別與人的認(rèn)知能力有關(guān)，而這種能力的形成需要深入且廣泛的經(jīng)驗(yàn)積累。如果有可能，盡可能多地豐富你的工作和生活的體驗(yàn)，擴(kuò)大你的知識(shí)面和知識(shí)儲(chǔ)備。到BiMBA來上學(xué)絕對(duì)是一種拓寬人生體驗(yàn)的機(jī)會(huì)。希望你能抓住這個(gè)難得的機(jī)會(huì)，從北京大學(xué)深厚的歷史與傳統(tǒng)里，從國家發(fā)展研究院兼具國家高度和國際視野的課堂上，從BiMBA多元而精彩的同學(xué)校友中，盡可能地學(xué)習(xí)和成長。

如果你對(duì)創(chuàng)新創(chuàng)業(yè)有興趣，我推薦你們讀讀這幾本書：

《創(chuàng)新者的窘境》 By Clayton Christensen

《創(chuàng)新者的基因》 By Jeff Dyer, Hal Gregersen & Clayton Christensen

《從0到1》 By Peter Thiel

《創(chuàng)業(yè)維艱》 By Ben Horowitz

《將心注入》 By Howard Schultz & Dori Jones Yang

金融學(xué)：黃卓老師

商學(xué)院的金融學(xué)可以劃分為資產(chǎn)定價(jià)(asset pricing)和公司金融(corporate finance, 也有翻譯為公司理財(cái))兩個(gè)大的方向。

資產(chǎn)定價(jià)主要從外部投資者的角度研究公司和金融資產(chǎn)如何的價(jià)格如何確定，分析不同的金融資產(chǎn)類別的風(fēng)險(xiǎn)和收益，以及相應(yīng)的投資組合配置和風(fēng)險(xiǎn)管理等問題。公司金融主要從公司內(nèi)部財(cái)務(wù)決策的角度，研究不同的公司治理、資本結(jié)構(gòu)、投融資策略、運(yùn)營資金管理、股利政策等對(duì)公司經(jīng)營業(yè)績和價(jià)值的影響。

即將入學(xué)的同學(xué)可以從下面三個(gè)方面進(jìn)行準(zhǔn)備：

1. 熟練掌握財(cái)務(wù)會(huì)計(jì)和財(cái)務(wù)分析知識(shí)。財(cái)務(wù)會(huì)計(jì)是金融和商業(yè)的語言，財(cái)務(wù)報(bào)表分析是最基本的分析工具。所以這是后續(xù)金融方面學(xué)習(xí)的基礎(chǔ)。參考讀物：《財(cái)務(wù)會(huì)計(jì) [Introduction to Financial Accounting]》

2. 了解金融學(xué)入門或者投資學(xué)的基本框架。熟悉基本的資產(chǎn)定價(jià)模型。參考教材：《投資學(xué)[Investments]》

3. 了解公司金融學(xué)的基本框架。能夠掌握幾種主要的財(cái)務(wù)決策對(duì)企業(yè)價(jià)值的影響。參考教材：《公司理財(cái)》

體育健康管理：易劍東老師

體育產(chǎn)業(yè)和健康產(chǎn)業(yè)已經(jīng)成為當(dāng)前成長性強(qiáng)、輻射人群廣、發(fā)展?jié)摿Υ蟮凝嫶螽a(chǎn)業(yè)。要在這個(gè)產(chǎn)業(yè)里創(chuàng)業(yè)、成長和壯大，首先應(yīng)該廣泛涉獵國外體育與健康產(chǎn)業(yè)的基本態(tài)勢(shì)，了解其成長規(guī)律和部分大企業(yè)成功的奧秘。

比如美國著名的四大職業(yè)聯(lián)盟是如何運(yùn)營的，這些聯(lián)盟及其相關(guān)俱樂部的盈利模式如何。登錄和瀏覽這些聯(lián)盟和俱樂部的網(wǎng)站、研讀相關(guān)論文和報(bào)道，很容易獲取這些信息。 其次，要了解當(dāng)前我國的體育產(chǎn)業(yè)、健康產(chǎn)業(yè)政策以及行業(yè)布局情況，目前國務(wù)院已經(jīng)出臺(tái)一系列相關(guān)文件、行業(yè)內(nèi)大企業(yè)的布局如火如荼，了解和接觸相關(guān)業(yè)內(nèi)政策研究和企業(yè)戰(zhàn)略管理專家，相信可以具體了解政策制定者和產(chǎn)業(yè)布局者的動(dòng)力和理念。 最后，補(bǔ)足經(jīng)濟(jì)學(xué)、管理學(xué)的基礎(chǔ)理論和土地、融資、并購、稅收等基礎(chǔ)知識(shí)，相信可以建構(gòu)自己審視體育產(chǎn)業(yè)、健康產(chǎn)業(yè)最新動(dòng)態(tài)和一些特殊個(gè)案的能力，形成一流的案例分析和戰(zhàn)略構(gòu)架能力。

北大國發(fā)院BiMBA商學(xué)院2016 MBA招生正在進(jìn)行中, 為便于申請(qǐng)人更好的了解BiMBA項(xiàng)目，獲取個(gè)性化的職業(yè)發(fā)展和MBA報(bào)考建議，我們?cè)诒本┐髮W(xué)和CBD地區(qū)分別開放一對(duì)一咨詢活動(dòng)。

通過此活動(dòng)，學(xué)校代表將為申請(qǐng)人解答個(gè)性化問題，并基于對(duì)申請(qǐng)人的初步了解做出申請(qǐng)建議和預(yù)評(píng)估，同時(shí)對(duì)申請(qǐng)人的職業(yè)發(fā)展定位和路徑提供專業(yè)意見，解答B(yǎng)iMBA能夠如何為你未來職業(yè)發(fā)展帶來有效增值。

趕快約起吧!

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