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在全球化的背景下，管理者將世界視為“一個(gè)市場(chǎng)”。全球市場(chǎng)的多樣性使跨境營(yíng)銷(xiāo)成為一項(xiàng)艱巨而復(fù)雜的任務(wù)，那么，該如何應(yīng)對(duì)全球化的市場(chǎng)呢？從MarcoPolo的游記故事到今日熱議的“一帶一路”，如何解讀和傳承絲路精神呢？

5月15日（周一），上外MBA中心特邀西班牙IE商學(xué)院的教授FernandoCortinas為同學(xué)們作"GlobalCompetitioninaMultipolarWorld:RediscoveringtheSpiritoftheSilkRoadfromMarcoPolototheOBORInitiative"的主題演講。

講座主題：

多極世界的全球競(jìng)爭(zhēng)：從馬可·波羅到“一帶一路”看絲路精神再現(xiàn)

GlobalCompetitioninaMultipolarWorld:RediscoveringtheSpiritoftheSilkRoadfromMarcoPolototheOBORInitiative

講座時(shí)間：

2017年5月15日（周一）14:30-16:30

Monday,May15th,from14:30to16:30

講座地點(diǎn)：

上海外國(guó)語(yǔ)大學(xué)虹口校區(qū)（大連西路550號(hào)）

MBA案例教室

SISUHongKouCampus,550WestDalianRoad

MBALectureRoom

報(bào)名方式：

在讀學(xué)生：學(xué)生綜合管理平臺(tái)"activity"欄目

IMBA/MBAStudents:"StudentManagementSystem"-"activity"column

其他同學(xué)：微信回復(fù)"Competition+姓名+聯(lián)系方式"報(bào)名

Others:Wechatreply"Competition+name+tel."toapply

講座嘉賓

Prof.FernandoCortinas

FernandoCortinashasalmost25yearsofteachingexperience.HeisaHarvardMBA,whosesubstantialteachingexperienceismatchedbyadiversecorporatecareerpathrangingfromMcKinseytomanufacturingandtelecommunications.

AnhonorsgraduatefromtheCatholicUniversity,hespentfiveyearsinDeutscheBabcockGroup,workinginArgentinaandGermany.HehasaMastersandMBAfromHarvardBusinessSchool.AftergraduatinghebeganworkingatTelefónicaGroup.Since2014,hehasservedasDirectorofMarketDevelopmentatTelefonicaDigital,withresponsibilitiesformorethan20countriesinAmerica,AsiaandEurope.HealsoheldotherpositionswithinTelefonicaGroup,suchasCEOofKatalyxCatalogsandatTelefonicaB2B.

Hehasapassionforhistoryandinternationalmarketingandcontinuestotraveltheworld,"whenIteachinternationalmarketingIwanttoknowfirst-handwhatIamteachingisnotjustfrombooks".Hehasvisited90countrieswithhisjob,masterclassesandconsultingpractice.

HespeaksSpanish,English,Portuguese,ItalianandGerman.

AtIEBusinessSchool,hehasbeenteachingsince1992.Overthelast25yearshehastaughtdifferentcoursesinthefieldofmarketing,mainlyInternationalMarketing,MarketingStrategy&Planning,Marketing&NewTechnologies,andMarketingforTelco&DigitalBusiness.HeisalsoavisitingprofessoratotherUniversitiesinEurope,AfricaandLatinAmerica.

• IELecture|FernandoCortinas教...