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當(dāng)下全球市場充滿不確定性，戰(zhàn)略突圍與逆勢增長成為企業(yè)發(fā)展核心。作為全球知名商貿(mào)樞紐，義烏正從規(guī)模擴張邁向價值化、戰(zhàn)略化轉(zhuǎn)型，亟需前沿商業(yè)戰(zhàn)略思維賦能發(fā)展。

Against growing global market uncertainty, strategic breakthrough and resilient growth have become the core priorities for enterprises. As a world-renowned commercial hub, Yiwu is transitioning from scale expansion to value upgrading and strategic development, calling for cutting-edge business strategic thinking to drive further growth.

2026年6月9日，復(fù)旦管理大視野論壇將走進(jìn)義烏，本次活動特邀孫金云教授帶來主題演講《逆勢破局：不確定時代的增長機遇》，深度拆解復(fù)雜環(huán)境下的商業(yè)機遇、戰(zhàn)略破局邏輯與長效增長路徑，為義烏企業(yè)家、創(chuàng)業(yè)者及商貿(mào)從業(yè)者提供前瞻務(wù)實的經(jīng)營指導(dǎo)。

On June 9, 2026, “Fudan Management Insights·Yiwu”invites Professor Sun Jinyun to deliver the keynote speech “Breaking Through Adversity: Growth Opportunities in an Uncertain Era”.He will thoroughly analyze business opportunities, strategic breakthrough logic and long-term growth paths amid a complex market environment, providing forward-looking and practical operational guidance for entrepreneurs, start-ups and business practitioners in Yiwu.

活動現(xiàn)場將同步開展GMBA/EMBA/EE項目聯(lián)合研討，詳解項目特色、課程體系、招生政策與校友資源，搭建學(xué)習(xí)交流、資源對接的平臺，助力義烏企業(yè)管理者夯實戰(zhàn)略能力、搶抓機遇，實現(xiàn)企業(yè)高質(zhì)量逆勢發(fā)展。

The event will host a joint seminar on the GMBA, EMBA and EE programs, elaborating on program features, curriculum systems, admission policies and alumni resources. It serves as a platform for learning communication and resource docking, empowering business managers in Yiwu to consolidate strategic capabilities, seize opportunities, and achieve high-quality and resilient corporate development.

時間 TIME

2026年6月9日（星期二）

13:30-17:00

13:30-17:00, Tuesday,

June 9

地點 Venue

復(fù)旦大學(xué)義烏研究院3樓

（浙江省義烏市城北路中福廣場V座）

3

Fudan University

（Tower V, Zhongfu Plaza, Chengbei Road, Yiwu, Zhejiang）

報名 Registration

歡迎識別上方二維碼

或點擊文末“閱讀原文”報名

Scan the QR code to register

議程 Agenda

13:30–14:00

簽到&交流Registration

公開課

Open Lecture

14:00–15:20

主旨演講 Keynote Speech

逆勢破局：不確定時代的增長機遇

Breaking Through Adversity: Growth Opportunities in an Uncertain Era

孫金云 Jinyun Sun

復(fù)旦大學(xué)管理學(xué)院企業(yè)管理系副教授

Associate Professor, Department of Business Administration, School of Management, Fudan University

復(fù)旦大學(xué)GMBA/EMBA/EE聯(lián)合研討會

The Seminar of GMBA/EMBA/EE Programs at Fudan University

15:30-17:00 分會場Session 1

復(fù)旦大學(xué)GMBA項目介紹

Fudan Global MBA Program & Insights Sharing

曹能 Neng Tsao

復(fù)旦大學(xué)MBA項目主任

MBA Program Director, School of Management, Fudan University

15:30-17:00 分會場Session 2

復(fù)旦大學(xué)EMBA“見道”沙龍

The DAO Salon of Fudan EMBA Program

孫云飛 Yunfei Sun

復(fù)旦大學(xué)EMBA項目主任

EMBA Program Director, School of Management, Fudan University

15:30-17:00 分會場Session 3

復(fù)旦大學(xué)EE（高層管理教育）項目介紹

Fudan Executive Education Program & Insights Sharing

嘉賓介紹 Speakers

孫金云

復(fù)旦大學(xué)管理學(xué)院企業(yè)管理系副教授

復(fù)旦大學(xué)管理學(xué)院副教授、博士、美國麻省理工學(xué)院斯隆管理學(xué)院訪問學(xué)者，教育部首批國家精品在線開放課程、國家級一流本科課程獲得者。

長期擔(dān)任復(fù)旦大學(xué)MBA、EMBA等項目“戰(zhàn)略管理”、“創(chuàng)業(yè)企業(yè)戰(zhàn)略與機會選擇”課程主講教授，專長于企業(yè)戰(zhàn)略、創(chuàng)新創(chuàng)業(yè)、大健康產(chǎn)業(yè)等領(lǐng)域的研究，在國內(nèi)外專業(yè)學(xué)術(shù)刊物發(fā)表論文數(shù)十篇，是“模仿式創(chuàng)新”、“合理論”、“傘型戰(zhàn)略”等管理理論的首倡者。

Jinyun Sun

Associate Professor, Department of Business Administration, School of Management, Fudan University

Associate Professor, PhD, School of Management, Fudan University. Visiting Scholar at MIT Sloan School of Management. He is a recipient of the First Batch of National Excellent Online Open Courses and National First-Class Undergraduate Courses awarded by the Ministry of Education of China.

He has long been a core lecturer for courses including Strategic Management and Strategy and Opportunity Selection for Startups on Fudan MBA and EMBA programs. His research focuses on corporate strategy, innovation and entrepreneurship, and the healthcare industry. He has published dozens of papers in domestic and international academic journals, and is the originator of management theories such as Imitative Innovation, Rationality Theory and Umbrella Strategy.

左右滑動查看中英文簡介 Swipe left and right to view an introduction in both Chinese and English →

曹 能

復(fù)旦大學(xué)MBA項目主任

曾任復(fù)旦大學(xué)管理學(xué)院職業(yè)發(fā)展中心主任。擁有近30年企業(yè)管理、管理咨詢經(jīng)驗，致力于踐行MBA教育人才培養(yǎng)模式的創(chuàng)新升級，通過培養(yǎng)更多具有企業(yè)家精神的優(yōu)秀管理者，賦能產(chǎn)業(yè)升級和社會發(fā)展。

Neng Tsao

MBA Program Director,

School of Management, Fudan University

Former Director of the Career Development Office at the School of Management, Fudan University. With nearly 30 years of experience in corporate management and management consulting, he is dedicated to innovating and advancing the MBA education model. His focus lies in nurturing outstanding managers with strong entrepreneurial spirit, thereby empowering industrial upgrading and social development.

左右滑動查看中英文簡介 Swipe left and right to view an introduction in both Chinese and English →

孫云飛

復(fù)旦大學(xué)EMBA項目主任

復(fù)旦大學(xué)EMBA2014級校友

擁有多年企業(yè)高管經(jīng)驗，熟稔市場、渠道、研發(fā)等全鏈條管理，注重產(chǎn)品價值與客戶利益的深度契合。長期推動傳統(tǒng)企業(yè)的變革與破局，對中小企業(yè)的發(fā)展建設(shè)和融入全球競爭有豐富的實戰(zhàn)認(rèn)知。致力于通過EMBA教育，助力企業(yè)領(lǐng)袖在變局中敏銳識機、從容破局。

Yunfei Sun

EMBA Program Director,

School of Management, Fudan University

Alumni of EMBA Program,

Fudan University, Class of 2014

With years of executive experience, he is well-versed in the full spectrum of management covering marketing, channels, and R&D, and places great emphasis on aligning product value with customer interests. He has long been driving transformation and breakthroughs in traditional enterprises, gaining extensive practical knowledge of SME development and their integration into global competition. Through EMBA education, he is committed to empowering business leaders to seize opportunities with clarity and navigate disruptions with confidence.

左右滑動查看中英文簡介 Swipe left and right to view an introduction in both Chinese and English →

主辦：復(fù)旦大學(xué)管理學(xué)院

Host: School of Management, Fudan University

復(fù)旦管理大視野系列論壇

Fudan ManagementInsightsForum

復(fù)旦管理大視野系列主題論壇由復(fù)旦大學(xué)管理學(xué)院創(chuàng)辦，以管理研究和實踐為出發(fā)點、以科創(chuàng)戰(zhàn)略鏈接產(chǎn)業(yè)集群、以管理賦能企業(yè)破局、以思想為城市孕育新能量。

2026年，“復(fù)旦管理大視野”繼續(xù)帶著不斷更新迭代的前沿管理理論，通過匯聚來自學(xué)界、政界和業(yè)界的頂尖專家學(xué)者、企業(yè)領(lǐng)袖和政策制定者，將企業(yè)家精神和科創(chuàng)精神融入到當(dāng)下百年未有大變局之中，促進(jìn)中國之科學(xué)精神、市場經(jīng)濟和商業(yè)文明的發(fā)展。

Founded by the School of Management at Fudan University, the Fudan ManagementInsightsForum Series starts from management research and practical experience. It connects industrial clusters through technological innovation strategies, empowers enterprises to break development bottlenecks with professional management, and fuels urban vitality with forward-looking ideas.

In 2026, adhering to continuously updated cutting-edge management theories, the forum will gather top scholars, enterprise leaders and policy makers from academia, government and industry. It integrates entrepreneurship and scientific innovation spirit into the profound changes unseen in a century, and promotes the advancement of scientific spirit, market economy and business civilization in China.

左右滑動查看中英文簡介 Swipe left and right to view an introduction in both Chinese and English →

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