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在全球化日益加深、科技飛速發(fā)展的今天，商業(yè)環(huán)境正面臨前所未有的變化。在這樣的背景下，如何通過數(shù)據(jù)驅(qū)動的決策推動企業(yè)創(chuàng)新與發(fā)展，已成為每個企業(yè)領(lǐng)導者的關(guān)鍵課題。作為康奈爾大學約翰遜管理學院的院長維夏爾·高爾（Vishal Gaur）在其研究與教學中，深入探索了數(shù)據(jù)科學、供應(yīng)鏈管理、零售行業(yè)等多個領(lǐng)域，提出了許多具有前瞻性的觀點與戰(zhàn)略建議。在此次訪談中，維夏爾·高爾不僅分享了他對全球商業(yè)趨勢的獨到見解，還展現(xiàn)了他如何將學術(shù)研究轉(zhuǎn)化為實際商業(yè)價值的成功案例。

圖為康奈爾大學約翰遜管理學院院長維夏爾·高爾（Vishal Gaur）

數(shù)據(jù)驅(qū)動的商業(yè)決策與創(chuàng)新

Data-Driven Business Decisions and Innovation

維夏爾·高爾的研究焦點在于如何利用數(shù)據(jù)驅(qū)動的方式解決商業(yè)問題，尤其是在供應(yīng)鏈管理、電子商務(wù)、零售及服務(wù)行業(yè)等領(lǐng)域。過去二十年里，隨著數(shù)據(jù)量的急劇增加，企業(yè)紛紛轉(zhuǎn)向數(shù)據(jù)導向型經(jīng)營模式，甚至創(chuàng)新的核心也日益依賴于數(shù)據(jù)分析和處理。這使得有效的數(shù)據(jù)管理成為企業(yè)運作中的一項核心任務(wù)。

Professor Vishal Gaur's research focuses on how to use data-driven approaches to solve business problems, particularly in areas such as supply chain management, e-commerce, retail, and the service industry. Over the past two decades, as the volume of data has surged, businesses have increasingly turned to data-driven operating models, with innovation increasingly relying on data analysis and processing. This has made effective data management a core task in business operations.

他指出，未來的商業(yè)決策將越來越依賴于如何從大量數(shù)據(jù)中提取價值，尤其是通過數(shù)據(jù)驅(qū)動的方法幫助企業(yè)和消費者做出更優(yōu)決策。維夏爾·高爾的研究集中在兩個方向：一是如何從像阿里巴巴、京東、Uber和亞馬遜這樣的大型在線平臺中處理海量數(shù)據(jù)；二是如何開發(fā)有效的企業(yè)績效衡量指標，將商業(yè)改進與財務(wù)成功緊密聯(lián)系起來。

He points out that future business decisions will rely more and more on how to extract value from vast amounts of data, particularly through data-driven methods that help businesses and consumers make better decisions. Professor Gaur's research focuses on two main areas: first, how to handle vast amounts of data from large online platforms like Alibaba, JD.com, Uber, and Amazon; and second, how to develop effective business performance metrics that closely link business improvements to financial success.

個性化推薦與全球供應(yīng)鏈的挑戰(zhàn)

Personalized Recommendations and Challenges in Global Supply Chains

在具體的研究實踐中，維夏爾·高爾與團隊進行了多個重要的項目，其中一個重要研究就是在線市場的個性化推薦系統(tǒng)。經(jīng)過六年的持續(xù)研究，教授與團隊為某大型平臺開發(fā)了一個個性化推薦系統(tǒng)，利用實時數(shù)據(jù)為用戶提供量身定制的推薦內(nèi)容。此舉顯著提升了平臺的用戶體驗和商業(yè)效益，也為數(shù)據(jù)科學的實際應(yīng)用提供了寶貴的經(jīng)驗。

In his specific research practices, Professor Vishal Gaur and his team have undertaken several significant projects, one of which is the personalized recommendation system for online markets. After six years of continuous research, the professor and his team developed a personalized recommendation system for a major platform, using real-time data to provide users with tailored content. This significantly enhanced the platform's user experience and business performance, offering valuable insights into the practical application of data science.

此外，教授還深入探討了全球供應(yīng)鏈的運作與挑戰(zhàn)。他與合作者共同繪制全球供應(yīng)鏈圖譜，分析全球貿(mào)易的復雜性。以半導體芯片短缺為例，維夏爾·高爾通過對企業(yè)如何應(yīng)對供應(yīng)鏈危機的研究，展示了企業(yè)在復雜供應(yīng)鏈管理中如何應(yīng)對挑戰(zhàn)及其面對的實際難題。教授強調(diào)，供應(yīng)鏈管理不僅需要企業(yè)根據(jù)產(chǎn)品類型采取不同的管理策略，還需要在變化的市場中靈活應(yīng)對，不斷優(yōu)化供應(yīng)鏈的整體效率。

Additionally, the professor has delved into the operations and challenges of global supply chains. Together with his collaborators, he mapped out the global supply chain landscape and analyzed the complexities of global trade. Using the example of semiconductor chip shortages, Professor Gaur highlighted how businesses respond to supply chain crises, demonstrating how companies face challenges in complex supply chain management and the practical problems they encounter. He emphasized that supply chain management requires businesses to adopt different management strategies based on the type of product and to remain flexible in response to changes in the market, continually optimizing the overall efficiency of the supply chain.

零售行業(yè)的未來發(fā)展

The Future Development of the Retail Industry

隨著電商的迅速發(fā)展，零售行業(yè)在中國經(jīng)歷了顯著的變革。維夏爾·高爾提到，很多零售商在運營時仍傾向于將線下實體店與線上平臺分開管理，而忽視了從消費者的整體體驗出發(fā)，優(yōu)化整個購物流程。他強調(diào)，成功的零售商會把線下與線上的數(shù)據(jù)緊密結(jié)合，以實現(xiàn)業(yè)務(wù)的無縫對接，例如優(yōu)化商品的展示、定價策略以及“線上購買、線下取貨”的流程。

With the rapid development of e-commerce, the retail industry in China has undergone significant transformation. Professor Vishal Gaur mentioned that many retailers still tend to manage offline physical stores and online platforms separately, neglecting the optimization of the entire shopping process from the perspective of the overall consumer experience. He emphasized that successful retailers closely integrate offline and online data to achieve seamless business operations, such as optimizing product displays, pricing strategies, and the "buy online, pick up in-store" process.

“全渠道零售的未來方向在于整合各個購物渠道，提供一致的消費者體驗，企業(yè)不僅要關(guān)注線上和線下的獨立運作，還應(yīng)從客戶需求出發(fā)，統(tǒng)一渠道管理?！本S夏爾·高爾表示。

"The future direction of omnichannel retail is to integrate various shopping channels and provide a consistent consumer experience. Companies should not only focus on the independent operations of online and offline channels but also manage these channels in a unified way based on customer needs," Professor Vishal Gaur stated.

應(yīng)對全球供應(yīng)鏈復雜性

Addressing the Complexity of Global Supply Chains

在全球供應(yīng)鏈管理領(lǐng)域，維夏爾·高爾提到，全球化的供應(yīng)鏈具有多層次的復雜性。從原材料供應(yīng)商到最終的產(chǎn)品生產(chǎn)商，每一環(huán)節(jié)的中斷都可能影響到整個供應(yīng)鏈的穩(wěn)定性。尤其在新冠疫情期間，全球供應(yīng)鏈的脆弱性暴露無遺，許多企業(yè)未能及時調(diào)整策略，導致了巨大的供應(yīng)鏈中斷。

In the field of global supply chain management, Professor Vishal Gaur mentioned that global supply chains have multi-layered complexities. From raw material suppliers to final product manufacturers, any disruption at each stage can affect the stability of the entire supply chain. The vulnerability of global supply chains was particularly exposed during the COVID-19 pandemic, as many companies failed to adjust their strategies in time, resulting in significant disruptions.

教授進一步指出，面對未來供應(yīng)鏈中的不確定性，企業(yè)需要更加敏捷地調(diào)整供應(yīng)鏈結(jié)構(gòu)，加強風險管理，提升韌性。例如，企業(yè)可以通過加強信息共享與透明度，確保各方及時掌握供應(yīng)鏈中的變化，以做出快速響應(yīng)。這不僅有助于降低運營風險，還能提升企業(yè)的長期競爭力。

Professor Gaur further pointed out that, in the face of future uncertainties in supply chains, companies need to adjust their supply chain structures more agilely, strengthen risk management, and enhance resilience. For example, businesses can improve information sharing and transparency to ensure that all parties stay informed about changes in the supply chain, allowing for rapid responses. This not only helps reduce operational risks but also enhances the long-term competitiveness of companies.

新興市場與技術(shù)發(fā)展趨勢

Emerging Markets and Technology Development Trends

在討論新興市場時，維夏爾·高爾特別提到了一些顯著的趨勢。隨著中產(chǎn)階級的壯大，許多新興市場不僅成為全球制造業(yè)的重要基地，同時也成為消費市場的重要力量。尤其是在中國，金融科技的快速發(fā)展使得服務(wù)業(yè)得到了空前的推進，微信支付、WhatsApp支付等技術(shù)的普及，大大推動了當?shù)亟?jīng)濟的數(shù)字化轉(zhuǎn)型。

When discussing emerging markets, Professor Vishal specifically highlighted some significant trends. With the growth of the middle class, many emerging markets have not only become important bases for global manufacturing but also key players in consumer markets. Particularly in China, the rapid development of financial technology has propelled the service industry to unprecedented levels. The widespread use of technologies like WeChat Pay and WhatsApp Pay has significantly boosted the digital transformation of the local economy.

此外，教授還指出，許多新興市場的本地企業(yè)正逐漸走向全球，尤其在制造和消費領(lǐng)域中，本土企業(yè)開始以全球化視野進行布局，這一趨勢在20年前是難以想象的。

Additionally, the professor pointed out that many local businesses in emerging markets are gradually expanding globally. Especially in manufacturing and consumer sectors, domestic companies are now adopting a global perspective in their strategies—a trend that would have been unimaginable two decades ago.

MBA學位的變革性意義

The Transformative Significance of an MBA Degree

最后，維夏爾·高爾在訪談中對MBA學位的變革性意義進行了深刻闡述。他認為，MBA不僅僅是知識的積累，更是對個人領(lǐng)導力的深遠投資。在康奈爾大學約翰遜管理學院的MBA項目中，學生將不僅在課堂上收獲知識，還能通過參與課外活動、領(lǐng)導力訓練及豐富的校友網(wǎng)絡(luò)，全面提升個人素質(zhì)。

Finally, in the interview, Professor Vishal Gaur provided an insightful discussion on the transformative significance of an MBA degree. He emphasized that an MBA is not just an accumulation of knowledge, but a profound investment in personal leadership. In the MBA program at Cornell University's SC Johnson College of Business, students not only gain knowledge in the classroom but also enhance their personal qualities through extracurricular activities, leadership training, and a rich alumni network.

“申請MBA是一個重要的決定，它不僅影響個人的職業(yè)生涯，也決定了你未來在全球商業(yè)舞臺上的競爭力?！本S夏爾·高爾強調(diào)，學生應(yīng)充分利用這個機會，獲取全球視野，理解跨文化商業(yè)實踐，借此在職業(yè)道路上占得先機。

"Applying for an MBA is an important decision that not only affects your career but also determines your future competitiveness on the global business stage," Professor Gaur highlighted. He encouraged students to fully leverage this opportunity to gain a global perspective, understand cross-cultural business practices, and thereby gain a competitive edge in their career path.

維夏爾·高爾的深入分析和未來展望，為全球企業(yè)在復雜商業(yè)環(huán)境中的發(fā)展提供了寶貴的見解，也為即將進入商業(yè)領(lǐng)域的學子們指明了方向。

Professor Vishal Gaur's in-depth analysis and future outlook provide valuable insights for the development of global businesses in a complex commercial environment, and also guide students entering the business world toward success.

維夏爾·高爾的洞察力不僅為當下的商業(yè)實踐提供了深刻的啟示，也為未來的領(lǐng)導者描繪了清晰的道路。從數(shù)據(jù)驅(qū)動的決策到全球供應(yīng)鏈的優(yōu)化，再到零售業(yè)的轉(zhuǎn)型，每一項研究成果都緊密契合當今商業(yè)世界的核心需求。對于正在尋求突破與創(chuàng)新的企業(yè)而言，Vishal教授的研究不僅是理論上的引導，更是實踐中的行動指南。而對于未來的MBA學員來說，掌握這些前瞻性思維，將為他們在全球商業(yè)舞臺上的成功奠定堅實的基礎(chǔ)。